Chinook & Co. was founded following the tragic strangulation death of our beloved 9-year-old dog named Chinook. The traditional collar I put on Chinook to keep him safe instead took his life when the collar became snagged. Collar accidents happen far more frequently than knowledgeable dog owners realize. Following Chinook's death through extensive research and the help of experts in the field we developed the KeepSafe Break-Away Collars. With its patented break-away buckle the KeepSafe Collar is designed to protect your dog 24/7 inside and outside the home, during playtime, when your dogs are supervised and not supervised. Our commitment is that the KeepSafe Collars provide peace of mind for you and vital safety for your dog.